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Setting Up a Design Company

Updated: Dec 21, 2023

Setting Up a Design Company | Bestar
Setting Up a Design Company | Bestar

Design Disciplines

Graphic design, product design, interior design, UX/UI design, fashion design, and many more fall under the umbrella of design.

Compare and Contrast the Different Disciplines

Comparing and contrasting design disciplines can be insightful and helpful, whether you're trying to choose a career path, understand diverse perspectives, or simply appreciate the vastness of the design world.

Here's a breakdown of some key differences and overlaps between the design disciplines:


  • Graphic design: Visual communication through print, digital media, and branding.

  • Product design: Shaping the physical form and user experience of objects, from everyday tools to complex devices.

  • Interior design: Creating functional and aesthetically pleasing spaces within buildings.

  • UX/UI design: Designing digital interfaces that are easy to use and enjoyable to interact with.

  • Fashion design: Designing wearable garments and accessories that consider both style and function.


  • Graphic design: Strong visual communication skills, typography, layout, color theory, software mastery (Adobe Creative Suite).

  • Product design: 3D modeling, industrial design principles, understanding materials and manufacturing processes, user research.

  • Interior design: Spatial awareness, knowledge of building codes and materials, color theory, furniture selection, understanding of lighting and acoustics.

  • UX/UI design: User research, information architecture, interaction design, visual design, knowledge of web and mobile technologies.

  • Fashion design: Technical sewing skills, patternmaking, draping, fabric knowledge, trend forecasting, understanding of the human body and movement.

Client interaction:

  • Graphic design: Often works with marketing teams, advertising agencies, or directly with clients to understand branding and target audience.

  • Product design: May collaborate with engineers, marketing, and manufacturing teams, balancing both user needs and business goals.

  • Interior design: Works closely with clients to understand their style and functional needs, managing contractors and budgets.

  • UX/UI design: Conducts user research, collaborates with developers and stakeholders to ensure designs are feasible and meet user needs.

  • Fashion design: Can work with brands, individual clients, or mass production chains, with varying levels of client interaction.


  • Creativity and problem-solving: All design disciplines require creative thinking to envision solutions and solve problems within their specific focus.

  • Empathy and user-centered design: Understanding the needs and desires of users is crucial across all design disciplines, even if the "users" are consumers, inhabitants, or technology adopters.

  • Visual communication: While some disciplines prioritize strong visual aesthetics (graphic design, fashion), others use visuals to communicate functionality and usability (UX/UI, product design).


  • Staying ahead of trends and technological advancements: All design fields are constantly evolving, requiring designers to continuously learn and adapt.

  • Balancing aesthetics with functionality: Creating designs that are both visually appealing and effective in serving their purpose is a common challenge across disciplines.

  • Meeting client expectations and budget constraints: Design involves collaboration and compromise, often within financial limitations.

Ultimately, the best design discipline for you depends on your personal interests, skills, and career goals. Hopefully, this comparison has provided a helpful starting point for further exploration!

Remember, these are just broad strokes, and each discipline has its own unique specialties and nuances. 

Setting Up a Design Company

Setting up a design company in Hong Kong can be an exciting and rewarding venture, thanks to the city's vibrant design scene and favorable business environment. To help you navigate the process, I've outlined some key steps to consider:

1. Define your niche and target audience:

  • What type of design services will you offer (interior design, graphic design, UX/UI, etc.)?

  • Who are your ideal clients (residential, commercial, specific industries)?

  • Understanding your niche will guide your branding, marketing, and service offerings.

2. Choose your business structure:

  • Most design companies in Hong Kong operate as private limited companies, offering liability protection for owners.

  • You can register your company online through the e-Registry or with assistance from professional services.

3. Secure funding:

  • Estimate your initial and ongoing costs (rent, equipment, software, marketing, etc.).

  • Consider bootstrapping, personal savings, loans, or venture capital depending on your needs.

4. Obtain necessary licenses and permits:

  • Specific licenses may be required based on your offered services (e.g., building contractor license for renovations).

  • The Business Registration Office website provides guidance on relevant permits.

5. Set up your workspace and infrastructure:

  • Secure a suitable office space (coworking spaces can be cost-effective for startups).

  • Invest in design software, hardware, and necessary equipment.

6. Build your team and network:

  • Recruit talented designers, marketers, and administrative staff (if needed).

  • Network with other design professionals, potential clients, and industry organizations.

7. Develop a marketing and branding strategy:

  • Create a strong brand identity that reflects your design ethos and target audience.

  • Utilize online platforms, portfolio websites, social media, and targeted advertising to reach clients.

Additional Resources:

This information helps you embark on your exciting journey as a design entrepreneur in Hong Kong! 

Bestar's Roles in Setting Up Your Design Company in Hong Kong

Here are some ways Bestar could help you set up your design company in Hong Kong:

Company Registration and Legal Compliance:

  • Company registration: Bestar can handle the online registration process through the e-Registry, ensuring all forms and documents are completed correctly.

  • Business structure advice: We can advise on the most suitable business structure for your design company (sole proprietorship, partnership, limited company).

  • Licensing and permits: They can help identify and obtain necessary licenses and permits based on your specific design services (e.g., building contractor license for renovations).

  • Tax registration and compliance: We can guide you through the tax registration process and ensure your company complies with all relevant tax regulations.

Financial and Business Planning:

  • Financial projections and budgeting: Bestar can help you create financial projections and budget plans to estimate your start-up costs, operational expenses, and potential revenue.

  • Business plan development: We can assist you in drafting a comprehensive business plan outlining your company's vision, mission, target market, competitive analysis, marketing strategies, and financial projections.

  • Funding options exploration: We can advise on various funding options available for your design company, including bank loans, venture capital, and government grants.

Accounting and Administrative Support:

  • Bookkeeping and accounting services: Bestar can manage your daily financial transactions, payroll, and tax returns, freeing you to focus on design work.

  • Company secretarial services: They can handle company filings, annual reports, and shareholder meetings.

  • Risk management and business consulting: They can provide expertise in identifying and mitigating potential risks associated with your business and offer advisory services on various business processes.

Contact Bestar for a consultation to discuss your specific needs and receive a personalized quote for our services.

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